[{"data":1,"prerenderedAt":503},["ShallowReactive",2],{"site-header":3,"site-footer":186,"menu-contact-card":285,"resource-detail-guide-how-msps-can-offer-connectivity-without-building-a-connectivity-portfolio":305,"cards-block":464},{"mainNavigation":4,"solutions":154,"services":177},[5,33,81,109,127],{"id":6,"title":7,"slug":8,"linkField":9,"children":10},"264","Services","services",null,[11,19,26],{"id":12,"title":13,"slug":14,"textMultiLine":15,"linkField":16},"276","Global Internet Access","global-internet-access","Gain flexibility and future-proof your networks as you connect your global branches to the cloud.",{"url":17,"target":9,"label":13,"type":18},"https://gnx.net/services/global-internet-access","entry",{"id":20,"title":21,"slug":22,"textMultiLine":23,"linkField":24},"568","Point-to-point connectivity","point-to-point-connectivity","Secure, low-latency services for real-time and critical applications.",{"url":25,"target":9,"label":21,"type":18},"https://gnx.net/services/point-to-point-connectivity",{"id":27,"title":28,"slug":29,"textMultiLine":30,"linkField":31},"570","Cloud Fabric","cloud-fabric","Direct and high-performance cloud interconnect services for your sites and DCs worldwide.",{"url":32,"target":9,"label":28,"type":18},"https://gnx.net/services/cloud-fabric",{"id":34,"title":35,"slug":36,"linkField":9,"children":37},"266","Solutions","solutions",[38,45,52,59,66,73],{"id":39,"title":40,"slug":41,"textMultiLine":42,"linkField":43},"1535","ISP Aggregation","isp-aggregation","All you global internet services into one single contract, contact, and invoice.",{"url":44,"target":9,"label":9,"type":18},"https://gnx.net/solutions/isp-aggregation",{"id":46,"title":47,"slug":48,"textMultiLine":49,"linkField":50},"1531","SD-WAN & SASE Underlay","sd-wan-sase-underlay","Flexible and agile networks to power your SD-WAN and cloud-first strategies.",{"url":51,"target":9,"label":9,"type":18},"https://gnx.net/solutions/sd-wan-sase-underlay",{"id":53,"title":54,"slug":55,"textMultiLine":56,"linkField":57},"1533","Data center connectivity","datacenter-site-underlay","Private connectivity and global internet access services for your data centers worldwide.",{"url":58,"target":9,"label":9,"type":18},"https://gnx.net/solutions/data-center-connectivity",{"id":60,"title":61,"slug":62,"textMultiLine":63,"linkField":64},"1606","Low-latency Networks","low-latency-networks","Meeting the high-frequency trading (HFT) needs of the most demanding buy-side and sell-side firms.",{"url":65,"target":9,"label":9,"type":18},"https://gnx.net/solutions/low-latency-trading-networks",{"id":67,"title":68,"slug":69,"textMultiLine":70,"linkField":71},"1684","Equinix Fabric","equinix-fabric","First- and last-mile connectivity to and from the Equinix digital edge.",{"url":72,"target":9,"label":9,"type":18},"https://gnx.net/solutions/equinix-fabric",{"id":74,"title":75,"slug":76,"textMultiLine":77,"linkField":78},"274","Partner Solutions","partner","Global internet and private underlay solutions for MSPs and System Integrators.",{"url":79,"target":9,"label":80,"type":18},"https://gnx.net/partner-connectivity-solutions","Partner",{"id":82,"title":83,"slug":84,"linkField":9,"children":85},"268","Platform","gnx-plus",[86,93,100],{"id":87,"title":88,"slug":89,"textMultiLine":90,"linkField":91},"280","GNX+ Platform","platform","There are WAN portals. And then, there's GNX+. One platform for all your connectivity needs.",{"url":92,"target":9,"label":88,"type":18},"https://gnx.net/platform",{"id":94,"title":95,"slug":96,"textMultiLine":97,"linkField":98},"1002","Platform Updates","changelog","Our experts share what's new on GNX+ and how to make the best out of your platform.",{"url":99,"target":9,"label":95,"type":18},"https://gnx.net/platform/updates",{"id":101,"title":102,"slug":103,"textMultiLine":104,"linkField":105},"1000","Get a quote","demo","Check out our quoting tool and experience how easy it is to get global internet pricing with GNX+",{"url":106,"target":107,"label":9,"type":108},"https://gnx.plus/demo","_blank","url",{"id":110,"title":111,"slug":112,"linkField":9,"children":113},"270","Resources","resources",[114,119],{"id":115,"title":111,"slug":112,"textMultiLine":116,"linkField":117},"996","White papers, news, and expert insights from GNX and our 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30 227 3500",{"value":249,"label":250},"tel:+12123210764","+1 212 321 0764 ",{"value":252,"label":253},"tel:+31302273503","+31 30 227 3503",[255,259,263,267,270],{"title":256,"linkField":257},"Privacy Policy",{"url":258,"target":9,"label":256,"type":18},"https://gnx.net/privacy-policy",{"title":260,"linkField":261},"General T&Cs",{"url":262,"target":9,"label":260,"type":18},"https://gnx.net/general-terms-conditions",{"title":264,"linkField":265},"Acceptable Use Policy",{"url":266,"target":9,"label":264,"type":18},"https://gnx.net/acceptable-use-policy",{"title":268,"linkField":269},"Connectivity Glossary",{"url":125,"target":9,"label":268,"type":18},{"title":271,"linkField":272},"Verified info for AI",{"url":273,"target":9,"label":271,"type":18},"https://gnx.net/ai-info",[275],{"uid":276,"url":277,"title":278,"alt":9,"focalPoint":279},"19b99cb8-402b-4a92-a108-4c4150cd2716","https://gnx-prod.ams3.digitaloceanspaces.com/images/P2P-Mahmoud-square.webp","P2 P Mahmoud square",[280,280],0.5,"Not sure what you need?",{"url":283,"target":9,"label":284},"https://gnx.net/contact","Get in touch",{"entry":286},{"telephoneEurope":287,"telephoneAmericas":288,"telephoneMiddleEast":9,"telephoneSupportNoc":289,"footerSubNavigation":290,"navCardImage":301,"navCardTitle":281,"navCardCta":304},{"value":246,"label":247},{"value":249,"label":250},{"value":252,"label":253},[291,293,295,297,299],{"title":256,"linkField":292},{"url":258,"target":9,"label":256,"type":18},{"title":260,"linkField":294},{"url":262,"target":9,"label":260,"type":18},{"title":264,"linkField":296},{"url":266,"target":9,"label":264,"type":18},{"title":268,"linkField":298},{"url":125,"target":9,"label":268,"type":18},{"title":271,"linkField":300},{"url":273,"target":9,"label":271,"type":18},[302],{"uid":276,"url":277,"title":278,"alt":9,"focalPoint":303},[280,280],{"url":283,"target":9,"label":284},{"entry":306},{"id":307,"url":308,"title":309,"postDate":310,"image":311,"headerVideoEmbed":316,"teamMember":317,"selectedResourceTypes":327,"readingTime":332,"pagebuilder":333,"seomatic":444,"onPageNavigation":451},"8215","https://gnx.net/resources/guide-how-msps-can-offer-connectivity-without-building-a-connectivity-portfolio","Guide: How MSPs can offer connectivity without building a connectivity portfolio","2026-03-27T10:30:00+01:00",[312],{"uid":313,"url":314,"title":315,"alt":9},"91dd827a-5a1d-47b3-961c-6188213b808f","https://gnx-prod.ams3.digitaloceanspaces.com/images/resources/VisualBlog_MSP_Guide-01.webp","Visual Blog MSP Guide 01",[],[318],{"id":319,"image":320,"firstname":325,"lastname":326},"2875",[321],{"uid":322,"url":323,"title":324,"alt":9},"1e17f942-4984-4b36-9a9d-4e0262b0a426","https://gnx-prod.ams3.digitaloceanspaces.com/images/team/Website-Shawn.webp","Website Shawn","Shawn","Thomson",[328],{"title":329,"slug":330,"id":331},"Insights","insights","6994","6",[334,341,345,351,355,358,364,367,374,377,383,403,406,412,415,421,440],{"uid":335,"typeHandle":336,"wysiwyg":337},"a8b0c550-bf60-4da4-a86a-7fc618815e60","textBlock",{"html":338,"rawHtml":338,"markdown":339,"plainText":340},"\u003Cp class=\"intro-text\">MSPs don't have to choose between ignoring connectivity or investing heavily in it. There's a smarter third option — and it starts with a partnership.\u003C/p>\u003Cp>Imagine you've just won a new enterprise client. They love your SD-WAN practice. The deployment is clean, the SLAs are tight, and the relationship is strong. Then they ask: \"Can you handle the underlay too? We need DIA and broadband across 14 sites in five countries.\"\u003C/p>\u003Cp>You have three options. \u003Cstrong>Say no\u003C/strong>, and watch them start shopping for someone who can say yes. \u003Cstrong>Say yes\u003C/strong>, and spend the next six months navigating carrier negotiations, margin stacking, and a procurement process that moves at geological speed. Or, \u003Ci>and this is the one worth reading about\u003C/i>, \u003Cstrong>find a smarter way to say yes.\u003C/strong>\u003C/p>","MSPs don't have to choose between ignoring connectivity or investing heavily in it. There's a smarter third option — and it starts with a partnership.\n\nImagine you've just won a new enterprise client. They love your SD-WAN practice. The deployment is clean, the SLAs are tight, and the relationship is strong. Then they ask: \"Can you handle the underlay too? We need DIA and broadband across 14 sites in five countries.\"\n\nYou have three options. **Say no**, and watch them start shopping for someone who can say yes. **Say yes**, and spend the next six months navigating carrier negotiations, margin stacking, and a procurement process that moves at geological speed. Or, *and this is the one worth reading about*, **find a smarter way to say yes.**","MSPs don't have to choose between ignoring connectivity or investing heavily in it. There's a smarter third option — and it starts with a partnership.\n\nImagine you've just won a new enterprise client. They love your SD-WAN practice. The deployment is clean, the SLAs are tight, and the relationship is strong. Then they ask: \"Can you handle the underlay too? We need DIA and broadband across 14 sites in five countries.\"\n\nYou have three options. Say no, and watch them start shopping for someone who can say yes. Say yes, and spend the next six months navigating carrier negotiations, margin stacking, and a procurement process that moves at geological speed. Or, and this is the one worth reading about, find a smarter way to say yes.",{"uid":342,"typeHandle":343,"anchor":344},"ab7294f6-397e-4f06-a90a-88408877b76a","anchorBlock","overlay",{"uid":346,"typeHandle":336,"wysiwyg":347},"b8c1de24-f1fa-4b37-be16-d1c925cebd4f",{"html":348,"rawHtml":348,"markdown":349,"plainText":350},"\u003Ch2>The overlay is only half the story\u003C/h2>\u003Cp>MSPs and System Integrators have spent years building world-class managed services. SD-WAN, SASE, cloud networking — the overlay stack is mature, differentiated, and profitable. But great overlays still depend on great underlays. And the underlay is exactly where things get complicated.\u003C/p>\u003Cp>\u003Cstrong>Enterprise customers increasingly want a single partner who can own the full stack\u003C/strong>. Not because they're lazy, but because fragmented responsibility creates fragmented accountability. When something breaks at 2am, they don't want to spend an hour working out whose problem it is.\u003C/p>\u003Cp class=\"marked\">From an MSP perspective, this creates the risk of losing the overlay business if a competitor MSP can offer both. \u003C/p>\u003Cp>So the question lands on your desk: do you add connectivity to your portfolio?\u003C/p>","## The overlay is only half the story\n\nMSPs and System Integrators have spent years building world-class managed services. SD-WAN, SASE, cloud networking — the overlay stack is mature, differentiated, and profitable. But great overlays still depend on great underlays. And the underlay is exactly where things get complicated.\n\n**Enterprise customers increasingly want a single partner who can own the full stack**. Not because they're lazy, but because fragmented responsibility creates fragmented accountability. When something breaks at 2am, they don't want to spend an hour working out whose problem it is.\n\nFrom an MSP perspective, this creates the risk of losing the overlay business if a competitor MSP can offer both.\n\nSo the question lands on your desk: do you add connectivity to your portfolio?","The overlay is only half the story\n\nMSPs and System Integrators have spent years building world-class managed services. SD-WAN, SASE, cloud networking — the overlay stack is mature, differentiated, and profitable. But great overlays still depend on great underlays. And the underlay is exactly where things get complicated.\n\nEnterprise customers increasingly want a single partner who can own the full stack. Not because they're lazy, but because fragmented responsibility creates fragmented accountability. When something breaks at 2am, they don't want to spend an hour working out whose problem it is.\n\nFrom an MSP perspective, this creates the risk of losing the overlay business if a competitor MSP can offer both.\n\nSo the question lands on your desk: do you add connectivity to your portfolio?",{"uid":352,"typeHandle":353,"quote":354,"quotee":9},"a49a4187-1c73-4bc8-93a2-7a7a63102f35","quoteBlock","But great overlays still depend on great underlays.",{"uid":356,"typeHandle":343,"anchor":357},"ff8680db-233a-4ddf-837d-456e06fd3d81","build",{"uid":359,"typeHandle":336,"wysiwyg":360},"52c89f34-c5a4-4a99-97da-c17e1d0aed26",{"html":361,"rawHtml":361,"markdown":362,"plainText":363},"\u003Ch2>Build vs. partner. It's not a fair fight.\u003C/h2>\u003Cp>The \"build it\" path looks logical on a whiteboard. In practice, it's a different story.\u003C/p>\u003Cp>If you've considered it earlier, you'll know that connectivity is a low-margin service relative to managed services. It doesn't look good on your P&L. To do it properly, you need carrier relationships in every market your customers operate in, a procurement team that knows how to navigate those relationships, and an NOC capable of supporting the underlay 24/7. That's a significant investment — in people, in time, and in infrastructure — before you've signed a single contract.\u003C/p>\u003Cp>Then there's the procurement reality. Sourcing global connectivity means dealing with long lead times, chasing multiple ISPs, and the persistent problem of margin stacking: your carrier sources part of the circuit from another provider, adds their margin, and passes the inflated price on to you. By the time the quote lands, you're not competitive — and you're not in control.\u003C/p>\u003Cp>How about chasing the local ISPs yourself? Enterprise WAN deployments in emerging markets can take anywhere from 60 to 120 days to activate. That's not a timeline that wins deals.\u003C/p>","## Build vs. partner. It's not a fair fight.\n\nThe \"build it\" path looks logical on a whiteboard. In practice, it's a different story.\n\nIf you've considered it earlier, you'll know that connectivity is a low-margin service relative to managed services. It doesn't look good on your P&L. To do it properly, you need carrier relationships in every market your customers operate in, a procurement team that knows how to navigate those relationships, and an NOC capable of supporting the underlay 24/7. That's a significant investment — in people, in time, and in infrastructure — before you've signed a single contract.\n\nThen there's the procurement reality. Sourcing global connectivity means dealing with long lead times, chasing multiple ISPs, and the persistent problem of margin stacking: your carrier sources part of the circuit from another provider, adds their margin, and passes the inflated price on to you. By the time the quote lands, you're not competitive — and you're not in control.\n\nHow about chasing the local ISPs yourself? Enterprise WAN deployments in emerging markets can take anywhere from 60 to 120 days to activate. That's not a timeline that wins deals.","Build vs. partner. It's not a fair fight.\n\nThe \"build it\" path looks logical on a whiteboard. In practice, it's a different story.\n\nIf you've considered it earlier, you'll know that connectivity is a low-margin service relative to managed services. It doesn't look good on your P&L. To do it properly, you need carrier relationships in every market your customers operate in, a procurement team that knows how to navigate those relationships, and an NOC capable of supporting the underlay 24/7. That's a significant investment — in people, in time, and in infrastructure — before you've signed a single contract.\n\nThen there's the procurement reality. Sourcing global connectivity means dealing with long lead times, chasing multiple ISPs, and the persistent problem of margin stacking: your carrier sources part of the circuit from another provider, adds their margin, and passes the inflated price on to you. By the time the quote lands, you're not competitive — and you're not in control.\n\nHow about chasing the local ISPs yourself? Enterprise WAN deployments in emerging markets can take anywhere from 60 to 120 days to activate. That's not a timeline that wins deals.",{"uid":365,"typeHandle":343,"anchor":366},"7101b51a-967a-406b-b0db-519787a3a301","third",{"uid":368,"typeHandle":336,"wysiwyg":369},"845095eb-e05e-4ee4-9f71-e3e65aca5062",{"html":370,"rawHtml":371,"markdown":372,"plainText":373},"\u003Ch2>There's a third option. It's called partnering.\u003C/h2>\u003Cp>GNX exists to solve exactly this problem. We're not a carrier. We're not a reseller. We're a connectivity partner, giving you, as an MSP, direct access to our global portfolio of \u003Ca href=\"https://gnx.net/services/global-internet-access\">DIA, broadband, and mobile access services\u003C/a>, without requiring you to invest in new capabilities or the procurement overhead that usually comes with it.\u003C/p>\u003Cp>What's more: you’ve got \u003Ca href=\"https://gnx.net/platform\">GNX+\u003C/a>. Our platform provides transparent access to our entire ISP portfolio and allows you to order services in just a few clicks. You can compare pricing, check availability, and respond to an RFP in hours instead of weeks. No carrier negotiations. No margin stacking. No mystery pricing.\u003C/p>\u003Cp>And behind the platform, there's a team of experts and a global NOC that supports the underlay on your behalf. You stay focused on what you're great at. We handle the connectivity complexity. And most importantly, \u003Cstrong>you strengthen your value proposition.\u003C/strong>\u003C/p>","\u003Ch2>There's a third option. It's called partnering.\u003C/h2>\u003Cp>GNX exists to solve exactly this problem. We're not a carrier. We're not a reseller. We're a connectivity partner, giving you, as an MSP, direct access to our global portfolio of \u003Ca href=\"{entry:184@1:url||https://gnx.net/services/global-internet-access}\">DIA, broadband, and mobile access services\u003C/a>, without requiring you to invest in new capabilities or the procurement overhead that usually comes with it.\u003C/p>\u003Cp>What's more: you’ve got \u003Ca href=\"{entry:196@1:url||https://gnx.net/platform}\">GNX+\u003C/a>. Our platform provides transparent access to our entire ISP portfolio and allows you to order services in just a few clicks. You can compare pricing, check availability, and respond to an RFP in hours instead of weeks. No carrier negotiations. No margin stacking. No mystery pricing.\u003C/p>\u003Cp>And behind the platform, there's a team of experts and a global NOC that supports the underlay on your behalf. You stay focused on what you're great at. We handle the connectivity complexity. And most importantly, \u003Cstrong>you strengthen your value proposition.\u003C/strong>\u003C/p>","## There's a third option. It's called partnering.\n\nGNX exists to solve exactly this problem. We're not a carrier. We're not a reseller. We're a connectivity partner, giving you, as an MSP, direct access to our global portfolio of [DIA, broadband, and mobile access services](https://gnx.net/services/global-internet-access), without requiring you to invest in new capabilities or the procurement overhead that usually comes with it.\n\nWhat's more: you’ve got [GNX+](https://gnx.net/platform). Our platform provides transparent access to our entire ISP portfolio and allows you to order services in just a few clicks. You can compare pricing, check availability, and respond to an RFP in hours instead of weeks. No carrier negotiations. No margin stacking. No mystery pricing.\n\nAnd behind the platform, there's a team of experts and a global NOC that supports the underlay on your behalf. You stay focused on what you're great at. We handle the connectivity complexity. And most importantly, **you strengthen your value proposition.**","There's a third option. It's called partnering.\n\nGNX exists to solve exactly this problem. We're not a carrier. We're not a reseller. We're a connectivity partner, giving you, as an MSP, direct access to our global portfolio of DIA, broadband, and mobile access services, without requiring you to invest in new capabilities or the procurement overhead that usually comes with it.\n\nWhat's more: you’ve got GNX+. Our platform provides transparent access to our entire ISP portfolio and allows you to order services in just a few clicks. You can compare pricing, check availability, and respond to an RFP in hours instead of weeks. No carrier negotiations. No margin stacking. No mystery pricing.\n\nAnd behind the platform, there's a team of experts and a global NOC that supports the underlay on your behalf. You stay focused on what you're great at. We handle the connectivity complexity. And most importantly, you strengthen your value proposition.",{"uid":375,"typeHandle":343,"anchor":376},"0e53b837-c5f8-45cc-b3e5-55ccc8107ab9","what",{"uid":378,"typeHandle":336,"wysiwyg":379},"12617139-3399-4e52-9c96-fa73a7a80919",{"html":380,"rawHtml":380,"markdown":381,"plainText":382},"\u003Ch2>What this actually looks like for your business\u003C/h2>\u003Cp>Here's what partnering with GNX gives you in practice:\u003C/p>\u003Cul style=\"list-style-type:disc;\">\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Faster RFP responses. \u003C/span>Quote connectivity services alongside your managed stack, same day.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Competitive pricing.\u003C/span> Direct access to GNX rates means no intermediary margins eating into your deal.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Full market insight. \u003C/span>GNX+ shows you ISP options side by side, so you can recommend with confidence.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Faster time to revenue.\u003C/span> Less procurement friction means faster deployment and faster billing.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">A genuine one-stop offer. \u003C/span>Serve global enterprise customers without sending them elsewhere for connectivity, while you focus on what you do best.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">No new headcount required. \u003C/span>Our networking experts and NOC become an extension of your team.\u003C/li>\u003C/ul>","## What this actually looks like for your business\n\nHere's what partnering with GNX gives you in practice:\n\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Faster RFP responses. \u003C/span>Quote connectivity services alongside your managed stack, same day.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Competitive pricing.\u003C/span> Direct access to GNX rates means no intermediary margins eating into your deal.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Full market insight. \u003C/span>GNX+ shows you ISP options side by side, so you can recommend with confidence.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Faster time to revenue.\u003C/span> Less procurement friction means faster deployment and faster billing.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">A genuine one-stop offer. \u003C/span>Serve global enterprise customers without sending them elsewhere for connectivity, while you focus on what you do best.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">No new headcount required. \u003C/span>Our networking experts and NOC become an extension of your team.","What this actually looks like for your business\n\nHere's what partnering with GNX gives you in practice:\n\n- Faster RFP responses. Quote connectivity services alongside your managed stack, same day.\n- Competitive pricing. Direct access to GNX rates means no intermediary margins eating into your deal.\n- Full market insight. GNX+ shows you ISP options side by side, so you can recommend with confidence.\n- Faster time to revenue. Less procurement friction means faster deployment and faster billing.\n- A genuine one-stop offer. Serve global enterprise customers without sending them elsewhere for connectivity, while you focus on what you do best.\n- No new headcount required. Our networking experts and NOC become an extension of your team.",{"uid":384,"typeHandle":385,"title":386,"plainText":387,"usps":388,"linkField":401},"b682687d-51bd-457d-99a1-d4024681e087","demoBlock","Get your first quote","This is how easy is to quote with GNX+",[389,393,397],{"id":390,"title":391,"plainText":392},"8232","From days to seconds","Just insert your customer's site location and get instant pricing from local ISPs",{"id":394,"title":395,"plainText":396},"8233","A full underlay portfolio","GNX offers DIA, broadband, cellular and LEO connectivity in 190+ countries",{"id":398,"title":399,"plainText":400},"8234","Do you like what you see?","Discover the full scope of GNX+ by requesting a demo with one of our colleagues",{"type":18,"url":92,"target":9,"label":402},"Learn more",{"uid":404,"typeHandle":343,"anchor":405},"655b342f-90ae-4552-8ec6-87ec9408908c","flexible",{"uid":407,"typeHandle":336,"wysiwyg":408},"1bc44278-d60b-45e0-b5d1-c54346846118",{"html":409,"rawHtml":409,"markdown":410,"plainText":411},"\u003Ch2>Flexible by design\u003C/h2>\u003Cp>We know every MSP's model is different. So we work in two ways.\u003C/p>\u003Cul>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Sell-through: \u003C/span>You contract with GNX and white-label the connectivity into your offer. Your customer deals with one partner (yes, you). You control the relationship, the margin, and the experience.\u003C/li>\u003Cli>\u003Cspan style=\"color:hsl(224,100%,50%);\">Sell-with: \u003C/span>You prefer to refer and co-engage. We work alongside you in the customer relationship as a specialist partner, sharing the opportunity. You add connectivity capability to your pitch without taking on any delivery risk.\u003C/li>\u003C/ul>\u003Cp>Both models are built on the same foundation: transparency, direct access, and a team that's invested in your success, not just the transaction.\u003C/p>","## Flexible by design\n\nWe know every MSP's model is different. So we work in two ways.\n\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Sell-through: \u003C/span>You contract with GNX and white-label the connectivity into your offer. Your customer deals with one partner (yes, you). You control the relationship, the margin, and the experience.\n- \u003Cspan style=\"color:hsl(224,100%,50%);\">Sell-with: \u003C/span>You prefer to refer and co-engage. We work alongside you in the customer relationship as a specialist partner, sharing the opportunity. You add connectivity capability to your pitch without taking on any delivery risk.\n\nBoth models are built on the same foundation: transparency, direct access, and a team that's invested in your success, not just the transaction.","Flexible by design\n\nWe know every MSP's model is different. So we work in two ways.\n\n- Sell-through: You contract with GNX and white-label the connectivity into your offer. Your customer deals with one partner (yes, you). You control the relationship, the margin, and the experience.\n- Sell-with: You prefer to refer and co-engage. We work alongside you in the customer relationship as a specialist partner, sharing the opportunity. You add connectivity capability to your pitch without taking on any delivery risk.\n\nBoth models are built on the same foundation: transparency, direct access, and a team that's invested in your success, not just the transaction.",{"uid":413,"typeHandle":343,"anchor":414},"dfe1b912-7720-4bbe-84bc-16596b929bba","built",{"uid":416,"typeHandle":336,"wysiwyg":417},"600805db-0030-41db-be96-a5fa371e7793",{"html":418,"rawHtml":418,"markdown":419,"plainText":420},"\u003Ch2>You built a great overlay practice. Don't let the underlay be the reason you lose a deal.\u003C/h2>\u003Cp>The connectivity question isn't going away. Modern enterprises rely on reliable, flexible connectivity services to support their business, and they want partners who can own the full picture. The MSPs that respond to that shift without having to rebuild their entire business will be the ones that grow.\u003C/p>\u003Cp>Building a connectivity practice from scratch is a lot. Partnering with GNX isn't.\u003C/p>","## You built a great overlay practice. Don't let the underlay be the reason you lose a deal.\n\nThe connectivity question isn't going away. Modern enterprises rely on reliable, flexible connectivity services to support their business, and they want partners who can own the full picture. The MSPs that respond to that shift without having to rebuild their entire business will be the ones that grow.\n\nBuilding a connectivity practice from scratch is a lot. Partnering with GNX isn't.","You built a great overlay practice. Don't let the underlay be the reason you lose a deal.\n\nThe connectivity question isn't going away. Modern enterprises rely on reliable, flexible connectivity services to support their business, and they want partners who can own the full picture. The MSPs that respond to that shift without having to rebuild their entire business will be the ones that grow.\n\nBuilding a connectivity practice from scratch is a lot. Partnering with GNX isn't.",{"uid":422,"typeHandle":423,"title":424,"text":425,"form":427,"formId":9,"anchorId":9,"teamMember":428},"3e80b828-7570-4f79-a082-2a13c9f5057d","formBlock","Let's take the next step",{"html":426},"\u003Cp>Hi, we are GNX - and we are here to support MSPs and system integrators in delivering global networks that are transparent and straightforward.\u003C/p>","contact",[429],{"title":430,"position":431,"department":432,"image":437},"Shawn Thomson","VP Sales Americas",[433],{"id":434,"title":435,"slug":436},"5100","Sales & Marketing","sales-marketing",[438],{"url":323,"alt":9,"title":324,"focalPoint":439},[280,280],{"uid":441,"typeHandle":442,"title":443,"sectionSelector":8},"39aec888-edc8-4fd3-974a-3dfd69ce7864","cardsBlock","What we do",{"metaTitleContainer":445,"metaTagContainer":446,"metaLinkContainer":447,"metaScriptContainer":448,"metaJsonLdContainer":449,"metaSiteVarsContainer":450},"{\"title\":{\"title\":\"Guide: How MSPs can offer connectivity without building a… | GNX\"}}","{\"generator\":{\"content\":\"SEOmatic\",\"name\":\"generator\"},\"keywords\":{\"content\":\"Global internet provider\",\"name\":\"keywords\"},\"description\":{\"content\":\"MSPs don't have to choose between ignoring connectivity or investing heavily in it. 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overlay is only half the story",{"title":455,"anchor":357},"Build vs. partner. It's not a fair fight.",{"title":457,"anchor":366},"There's a third option. It's called partnering.",{"title":459,"anchor":376},"What this actually looks like for your business",{"title":461,"anchor":405},"Flexible by design",{"title":414,"anchor":463},"You built a great overlay practice. Don't let the underlay be the reason you lose a deal.",{"entries":465},[466,480,490],{"title":467,"url":468,"dateUpdated":469,"selectedResourceTypes":470,"image":475},"GNX partners with The Channel Standard to launch into the U.S. technology solutions distribution channel","https://gnx.net/resources/gnx-partners-with-the-channel-standard","2026-04-07T11:55:20+02:00",[471],{"title":472,"slug":473,"id":474},"News","news","6999",[476],{"url":477,"alt":478,"title":479},"https://gnx-prod.ams3.digitaloceanspaces.com/images/resources/Header_banner_ChannelStandard-02.webp","GNX partners with The Channel Standard","Channel Standard Partnership",{"title":481,"url":482,"dateUpdated":483,"selectedResourceTypes":484,"image":486},"GNX opens Calgary office to strengthen Americas’ commitment and drive channel growth","https://gnx.net/resources/gnx-opens-calgary-office-to-strengthen-americas-commitment-and-drive-channel-growth","2026-04-01T15:44:12+02:00",[485],{"title":472,"slug":473,"id":474},[487],{"url":488,"alt":9,"title":489},"https://gnx-prod.ams3.digitaloceanspaces.com/images/resources/Wesite_header_Office_Calgary-01.webp","Wesite header Office Calgary 01",{"title":491,"url":492,"dateUpdated":493,"selectedResourceTypes":494,"image":499},"Global pipe manufacturer builds a simpler, more resilient network","https://gnx.net/resources/global-pipe-manufacturer","2026-03-27T14:11:29+01:00",[495],{"title":496,"slug":497,"id":498},"Case Study","case-study","7030",[500],{"url":501,"alt":9,"title":502},"https://gnx-prod.ams3.digitaloceanspaces.com/images/resources/Header_banner_CaseStudy_Pipe-02.webp","Header banner Case Study Pipe 02",1777453161755]